Perau
2023
SEGMENT:
Fashion
SERVICES:
Visual Identity, Corporate Stationery and Packaging
Perau is a Brazilian women's fashion brand, specializing in tailoring. The brand's proposal is to unite design, art and fashion in fine and timeless pieces. Founded by Gabriela Mortean, the brand believes that beauty is in the details.
CONCEPT
PERAU is the name given to mountains and slopes that lead to a river or stream. The brand bears this name due to a family memory of Gabriela Mortean, founder of the brand. and her brother who is a climber, founder of the brand.
The hexagonal shape of the icon creates the idea of lapidation, mending a stone, where the paths form the letter P, from Perau. The shape also brings the idea of a closed blazer subliminally. The symmetrical relationship of the sans serif typography gives the brand a conceptual atmosphere of modernity through the black, white and gray color palette and the minimalist layout.
PERAU is the name given to mountains and slopes that lead to a river or stream. The brand bears this name due to a family memory of Gabriela Mortean, founder of the brand. and her brother who is a climber, founder of the brand.
The hexagonal shape of the icon creates the idea of lapidation, mending a stone, where the paths form the letter P, from Perau. The shape also brings the idea of a closed blazer subliminally. The symmetrical relationship of the sans serif typography gives the brand a conceptual atmosphere of modernity through the black, white and gray color palette and the minimalist layout.
